The First Experiential Ford Pop-Up Store for Ford Ranger

Sime Darby Auto Connexion (SDAC), recently introduced a new experiential Ford Pop-Up store at Subang Parade, Subang Jaya, Selangor and will make six stops across five states in Peninsular Malaysia.

Consumers can experience the Ford Ranger in a fresh and unique environment via a virtual reality experiential test drive, a first for Ford with participation rewards on Ford exclusive merchandise. The Ford Pop-Up store is designed to offer consumers a unique opportunity to experience the Ranger in a different environment beyond the traditional dealership.

The Ford Pop-Up store showcases an immersive virtual reality (VR) section which will bring customers closer to the Ranger and allow them to virtually experience two advanced driver-assist technologies – Forward Collison Alert and Lane Departure Warning and Assist. Forward Collison Alert warns drivers when it detects a high probability of a collision as well as pre-charges the brakes for enhanced stopping power, while Lane Departure Warning and Assist alerts drivers when the vehicle strays from its lane and helps guide the vehicle back into its lane if no action is taken to correct the drift.

Customers will learn more about the smart and safe technologies that has helped the Ranger continue to set industry benchmarks, win multiple accolades and retain its position as one of the best-selling pickup trucks in the market.

Customers at the Ford Pop-Up store can also take advantage of the current ‘Seize the Deal’ campaign which offers additional rebates of up to 10 percent on top of the six percent GST savings on the Ford Ranger, for total savings of up to RM19,830.

The ‘Seize the Deal’ campaign is also valid for the Ford Fiesta and Mustang models, offering rebates of up to 17 percent and incredible total savings of up to RM113,000. The promotion will run until 31 August 2018.

The Ford Pop-Up store opens its doors from 20 until 22 July at Subang Parade, Subang Jaya, Selangor, and is open to the public from 10am to 10pm daily. Sales consultants will also be present to assist with all inquiries, registration and purchase processes for interested customers. The full schedule of the Ford Pop-Up store is as follows¹:

Dates

Locations

20 – 22 July 2018

Subang Parade, Subang Jaya

27 – 29 July 2018

Queensbay Mall, Penang

2 – 4 August 2018

Tesco Kota Bharu, Kelantan

10 – 12 August 2018

Setia City Convention Centre – Lot B Car Park, Setia Alam

23 – 25 August 2018

Sutera Mall, Johor Bahru

6 – 8 September 2018

Aman Sentral, Alor Setar, Kedah

For the latest updates on the Ford Pop-Up store or more information on Ford, visit SDAC’s multilingual website (www.sdacford.com.my), which also features a chatbot that is now available in three languages – English, Bahasa Malaysia and Simplified Chinese – to provide a better customer engagement experience.

Note
Ford Pop-Up store Schedule¹- The schedule may be subject to change. SDAC reserves the right to revise the roadshow schedule should circumstances require. Updated information shall be reflected on the Ford Malaysia Facebook page accordingly.